Transform and roll out!
40 years of Transformers!
Celebrate the legacy with this special edition Little People Collector set from Fisher-Price
MY ROLE.
Bringing Transformers into the world of Fisher-Price Little People meant translating their bold, mechanical designs into a softer, more playful style while keeping them instantly recognizable.
I created concept art to explore how a set of 4 iconic characters could be adapted to the Little People form factor. These illustrations played a key role in the licensor pitch and provided a foundation for the sculpting team to refine and bring the designs to life.
( MY ILLUSTRATIONS )
CONCEPT ART
( BY FISHER-PRICE SCULPT TEAM )
FINAL SCULPTS
PACKAGING.
I knew that a package celebrating Transformers' 40th anniversary needed to go back to its roots. As a lifelong fan, I provided an early creative direction, incorporating the grid lines and bold red and purple gradients synonymous with the 1980s toy packaging to capture that classic look.
The Fisher-Price packaging team took it from there, refining the design, adding detailed character illustrations, and bringing everything together into a final package that truly celebrates the brand.
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*All images are © Mattel and used with permission.
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