The future of tourism
By 2040, the booming tourism and travel industries in Los Angeles will necessitate new cutting-edge transportation.
OBJECTIVE: Envision a futuristic vehicle dedicated to providing personalized and intimate tourist experiences.
PROJECTING FUTURE TRENDS.
LOS ANGELES
Since 2018, L.A. has seen over 50 million visitors every year. This number is projected to grow exponentially over the next several years.
How can Los Angeles' tourism industry adapt to better serve the increasing tourist population?
source: discoverlosangeles.com
THE PROBLEM WITH L.A.
The current state of tourism transportation in Los Angeles is often viewed as tacky. These tours are characterized by large buses and crowds, and since they dictate both the destinations and schedules, you don't get to choose what to see.
Imagine a premium, personalized vehicle tailored to the user, giving them the power to steer their own adventure.
BRAND INSPIRATION.
Influenced by BMW's design principles and forward-thinking innovation, I was drawn to the concept of customization and color-changing technology for car exteriors.
My aspiration was to incorporate this technology into my design, providing users with the freedom to customize both their vehicle's appearance and personality, thereby ensuring every journey was a unique and exceptional experience.
In my effort to cater to tourists in 2040, the paramount goal was to craft an exceptional passenger experience. To achieve this, I established three core design principles.
DESIGN GOALS.
CONVERTIBLE
INTIMATE
CUSTOMIZABLE
BRAINSTORM.
IDEATION PURPOSE:
Develop a futuristic tour vehicle that seats 4 people, has an opening roof, and offers a customizable appearance
AESTHETIC + FORM
EXPLORATION
GRAVITY SKETCH VR
REFINING THE DESIGN.
As I explored designs, I pushed the boundaries, but I also recognized the value of retaining the classic "car" appearance.
I aimed to strike a balance between innovation and familiarity, ensuring my design remains recognizable yet still new and exciting.
FINAL DIRECTION.
I strived to make a vehicle that not only drives tourism but steers it into an entirely new direction, creating a road to unforgettable adventures.
The final design aimed for equilibrium, balancing a futuristic aesthetic while preserving the core integrity and innovation that defines the BMW brand.
COMFORTABLY FITS 4 PASSENGERS
CONVERTIBLE
The retractable top enhances immersion, allowing tourists to wholeheartedly embrace L.A.'s beauty without glass barriers.
The seats can be arranged to face each other, encouraging conversations and fostering a more shared and communal experience.
INTIMATE SEATING
CUSTOMIZE YOUR LOOK!
In line with BMW's color-changing technology and the pursuit of a personalized experience, this car offers users the exciting opportunity to tailor its colors to match their unique preferences and imaginative vision.
A NEW WAY TO TRAVEL.
Pack your bags, hop in, and embark on a journey set to create lasting memories. Approaching 2040, this innovative vehicle could signify a transformative shift in the way we travel, heralding the future of immersive, personalized exploration.
ONTO THE NEXT ADVENTURE!
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